16th July 2018
The Amazing Story of the Cardboard Pizza Box
Why are cardboard boxes used for Pizza?
Did you know that the modern corrugated pizza box was designed by non other than the pizza empire King and founder of Dominos, Tom Monaghan?
As pizza grew in popularity during the 1800s in sunny Naples, Italy, bakers had only one option when offering pizza as a take out. They would slide the hot, doughy meal into metal containers known as stufas, which were then taken out by young staff to be sold on the streets.
But this posed a big problem when the consumers demanded that pizza be delivered directly to their doorsteps. Transporting a pizza in a metal container, to be sold one at a time was a different process to delivering millions across an area at the same time.

Image courtesy of ofcourseitalian.com
During the post-war pizza boom in the United States, bakers would use old, floppy cardboard packaging for pizza deliveries. The problem was, this old style of cardboard packaging absorbed too much oil, couldn’t retain its shape and often broke through the white paper bags the pizza was delivered in.
In 1960, to counteract this problem, the founder of Dominos designed the first corrugated pizza box. These boxes were flat packed, foldable and could be stacked with ease. They offered a layer of support that the old style boxes didn’t, thus preserving the form and quality of the pizza inside.
Nowadays, Dominos have continued to advance their pizza box technology. You can usually find a plastic tripod in the centre of the box, which is used to avoid the cardboard from touching the face.
Moreover, there is also a cut out hole that houses a variety of dips. From humble beginnings, the pizza box may not look like it has changed much but behind the scenes, modern corrugated boxes are far more functional than their predecessors.
We produce all kinds of corrugated cardboard products at Caps Cases. Whether it’s consulting on the design, printing or manufacturing, we can help you create your ideal packaging.
Call us on 01638 667326 to find out more.
Why are cardboard boxes used for Pizza?
Did you know that the modern corrugated pizza box was designed by non other than the pizza empire King and founder of Dominos, Tom Monaghan?
As pizza grew in popularity during the 1800s in sunny Naples, Italy, bakers had only one option when offering pizza as a take out. They would slide the hot, doughy meal into metal containers known as stufas, which were then taken out by young staff to be sold on the streets.
But this posed a big problem when the consumers demanded that pizza be delivered directly to their doorsteps. Transporting a pizza in a metal container, to be sold one at a time was a different process to delivering millions across an area at the same time.

Image courtesy of ofcourseitalian.com
During the post-war pizza boom in the United States, bakers would use old, floppy cardboard packaging for pizza deliveries. The problem was, this old style of cardboard packaging absorbed too much oil, couldn’t retain its shape and often broke through the white paper bags the pizza was delivered in.
In 1960, to counteract this problem, the founder of Dominos designed the first corrugated pizza box. These boxes were flat packed, foldable and could be stacked with ease. They offered a layer of support that the old style boxes didn’t, thus preserving the form and quality of the pizza inside.
Nowadays, Dominos have continued to advance their pizza box technology. You can usually find a plastic tripod in the centre of the box, which is used to avoid the cardboard from touching the face.
Moreover, there is also a cut out hole that houses a variety of dips. From humble beginnings, the pizza box may not look like it has changed much but behind the scenes, modern corrugated boxes are far more functional than their predecessors.
We produce all kinds of corrugated cardboard products at Caps Cases. Whether it’s consulting on the design, printing or manufacturing, we can help you create your ideal packaging.
Call us on 01638 667326 to find out more.

































Fullfillment

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